serving
enthusiasts
WS WeSports Group is your sports equipment category expert.
We believe in enthusiasts serving enthusiasts.
the leading sports equipment specialist Group IN THE NorDICS
The best shopping experience and expertise.
Built on a foundation of speed, grit, and customer obsession.
Latest report
sustainabILITY
We look after nature & people
Helping consumers live sustainably, with fossil-free mobility and healthy sports & leisure activities.
SPONSORSHIPS
By Champions
For Champions
WS WeSports Group is proud to support some of the best athletes and sports teams in the Nordics – and the world.
Some of our iconic brands
WS Wesports group in numbers
7
Sports
Brands
3.1
SEK BN, NET SALES
FY 2025
187
SEK M, adj. ebita
FY 2025*
*For definition, see latest report.