Board of directors

Chairman of the board

_____

Born: 1979

Chairman of the Board since: 2024

Board member since: 2021

Education: MSc in Business & Economics, Gothenburg School of Business, Economics & Law.

Other current assignments: Board member of Pamica Group AB, PaperShell AB, and Riverdale Ventures AB.

Experience (selection):  Board member of Verkkokauppa.com Oyj, MD of Euroflorist Scandinavia, Founder and CEO of Sportamore AB (Publ), and various positions at Nike.

Direct or related person ownership: Johan Ryding owns 4,000 shares indirectly through a company and 1,800 warrants in the Company, which entitle the holder to subscribe for up to 18,000 new shares under the LTIP 2024 incentive program.

Independent of the Company and executive management: Yes

Independent of major shareholders: Yes

Founder & Board member

_____

Born: 1963

Board member since: 2021

Education: MBA, Anderson School of Management, UCLA, and BSc in Business & Economics, Louisiana State University.

Other current assignments: Board member of BHG Group AB and ICANIWILL AB.

Experience (selection): CEO and Co-founder of BHG Group, CEO and Co-founder of CDON Group, and Business Area Manager at Egmont Kärnan AB.

Direct or related person ownership: Mikael Olander owns, indirectly through a company, 4,348,800 shares and no warrants in the Company.

Independent of the Company and executive management: Yes

Independent of major shareholders: No

Board member & Investor

_____

Born: 1980

Board member since: 2021

Education: MSc in Business & Economics, University of Gothenburg.

Other current assignments: Senior Business Advisor at BHG Group.

Experience (selection): COO and Co-founder of BHG Group, as well as CEO of Nelly.com, Heppo.com, and Gymgrossisten.com.

Direct or related person ownership: Peter Rosvall owns 2,643,460 shares, indirectly through a company, and no warrants in the Company.

Independent of the Company and executive management: Yes

Independent of major shareholders: No

Board member & Investor

_____

Born: 1977

Board member since: 2021

Education: BSc in Business & Economics, MBA in Finance, Stockholm School of Economics, and BA in Journalism, Stockholm University.

Other current assignments: Head of Strategy and M&A at BHG Group.

Experience (selection): Group CEO and Co-founder of BHG Group, Group CFO of Bygghemma Group and CDON Group.

Direct or related person ownership: Martin Edblad owns, indirectly through a company, 2,643,460 shares in the Company, and no warrants.

Independent of the Company and executive management: Yes

Independent of major shareholders: No

Board member

_____

Born: 1968

Board member since: 2022

Education: IHM Business School.

Other current assignments: Group COO and Deputy CEO of BHG Group.

Experience (selection): CEO, Chairman of the Board, and Founder of Vitvaruexperten.com, Non-Executive Director and Board member of Verkkokauppa.com, Chairman of the Board of Innohome Oy, CEO of MediaMarkt Sverige, Board Member of AIK Fotboll, CEO of Neonode, and CEO of Sony Sweden & Finland.

Direct or related person ownership: Mikael Hagman holds 4,000 shares and 1,500 warrants in the Company, which entitles the holder to subscribe for up to 15,000 new shares under the LTIP 2024 incentive program. In addition, Mikael Hagman holds 3,167 call options that grant the right to subscribe for 31,670 shares in the Company. The call options do not result in any dilution of the number of shares in the Company.

Independent of the Company and executive management: Yes

Independent of major shareholders: Yes

Board member

_____

Born: 1974

Board member since: 2024

Education: MBA in Finance, Stockholm School of Economics and Bachelor’s Degree in Philosophy, Lund University

Other current assignments: Board member of Haypp Group, and President and CEO of Nuent Group.

Experience (selection): CEO and CFO of BHG Group, Executive VP and CFO of Axiell Group, various finance, strategy and commercial leadership roles in the medical device industry, at Baxter and Gambro, and Analyst at Goldman Sachs.

Direct or related person ownership: Adam Schatz owns, indirectly through company, 400 shares and 1,200 warrants in the Company, which entitle the holder to subscribe for up to 12,000 new shares under the LTIP 2024 incentive program.

Independent of the Company and executive management: Yes

Independent of major shareholders: Yes

Board member

_____

Born: 1981

Board member since: 2025

Education: BSc in Business, Marketing & Advertising, Florida Atlantic University.

Other current assignments: Board member of Svensk Handel and CEO of Bygghemma Nordics.

Experience (selection): CEO of Bygghemma Sverige, Board member of DLF Service AB, CEO of Findus Sweden & Denmark, Commercial Director, Marketing Director, and Business Development Director of Findus.

Direct or related person ownership: Emma Pålsson owns 4,000 shares and 500 warrants in the Company, which entitle the holder to subscribe for up to 5,000 new shares under the LTIP 2024 incentive program.

Independent of the Company and executive management: Yes

Independent of major shareholders: Yes