Board of directors

Entrepreneurial leadership with a proven track record

The WeSports board is made up of hands-on founders and industry leaders who have built and scaled category champions before. They combine strategic insight with sharp execution and ensure WeSports stays bold, agile, and focused on delivering lasting impact.

Johan Ryding

Chairman of the board
_____
Born: 1979
Chairman of the Board since: 2024
Board member since: 2021
Education: MSc in Business & Economics, Gothenburg School of Business, Economics & Law.
Other current assignments: Board member of Pamica Group AB, PaperShell AB, and Riverdale Ventures AB.
Experience (selection): Board member of Verkkokauppa.com Oyj, MD of Euroflorist Scandinavia, Founder and CEO of Sportamore AB (Publ), and various positions at Nike.
Shares in WeSports: -
Independent of the Company and executive management: Yes
Independent of major shareholders: Yes
Mikael Olander

Founder & board member
_____
Born: 1963
Board member since: 2021
Education: MBA, Anderson School of Management, UCLA, and BSc in Business & Economics, Louisiana State University.
Other current assignments: Board member of BHG Group AB and ICANIWILL AB.
Experience (selection): CEO and Co-founder of BHG Group, CEO and Co-founder of CDON Group, and Business Area Manager at Egmont Kärnan AB.
Shares in WeSports: 348 611
Independent of the Company and executive management: Yes
Independent of major shareholders: No
Lars Lindgren

Founder & board Member
_____
Born: 1975
Board member since: 2021
Education: BSc in Business Administration and Master of Laws, University of Gothenburg.
Other current assignments: Chairman of the Board of Fogia Collection AB, Gigant AB, and Ernst Alexis AB. Board member of WinCore AB.
Experience (selection): Board member of Sleepo AB, Chairman of the Board of Swedol AB, Senior Investment Manager at Nordstjernan, CEO of Nordstjernan Industriutveckling, Chairman of the Board of WinGroup AG, and Board member of Bygghemma.se.
Shares in WeSports: 242 352
Independent of the Company and executive management: Yes
Independent of major shareholders: No
Peter Rosvall

Board member & Investor
_____
Born: 1980
Board member since: 2021
Education: MSc in Business & Economics, University of Gothenburg.
Other current assignments: Senior Business Advisor at BHG Group.
Experience (selection): COO and Co-founder of BHG Group, as well as CEO of Nelly.com, Heppo.com, and Gymgrossisten.com.
Shares in WeSports: 245 802
Independent of the Company and executive management: Yes
Independent of major shareholders: No
Martin Edblad

Board member & Investor
_____
Born: 1977
Board member since: 2021
Education: BSc in Business & Economics, MBA in Finance, Stockholm School of Economics, and BA in Journalism, Stockholm University.
Other current assignments: Head of Strategy and M&A at BHG Group.
Experience (selection): Group CEO and Co-founder of BHG Group, Group CFO of Bygghemma Group and CDON Group.
Shares in WeSports: 245 802
Independent of the Company and executive management: Yes
Independent of major shareholders: No
Adam Schatz

Board member
_____
Born: 1974
Board member since: 2024
Education: MBA in Finance, Stockholm School of Economics and Bachelor’s Degree in Philosophy, Lund University
Other current assignments: Board member of Haypp Group, and President and CEO of Nuent Group.
Experience (selection): CEO and CFO of BHG Group, Executive VP and CFO of Axiell Group, various finance, strategy and commercial leadership roles in the medical device industry, at Baxter and Gambro, and Analyst at Goldman Sachs.
Shares in WeSports: -
Independent of the Company and executive management: Yes
Independent of major shareholders: Yes
Mikael Hagman

Board member
_____
Born: 1968
Board member since: 2022
Education: IHM Business School.
Other current assignments: Group COO and Deputy CEO of BHG Group.
Experience (selection): CEO, Chairman of the Board, and Founder of Vitvaruexperten.com, Non-Executive Director and Board member of Verkkokauppa.com, Chairman of the Board of Innohome Oy, CEO of MediaMarkt Sverige, Board Member of AIK Fotboll, CEO of Neonode, and CEO of Sony Sweden & Finland.
Shares in WeSports: -
Independent of the Company and executive management: Yes
Independent of major shareholders: Yes