group management

Driving growth with a founder’s mentality

Our management team leads with an entrepreneurial mindset and a passion for winning. Built on a foundation of speed, grit, and customer obsession, they push WeSports Group forward – shaping the future of specialist sports retail and building a group ready to outperform in every category.

  • Ted Sporre

    CEO

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    Born: 1987

    Employee since: 2025

    Education: MSc in Industrial Engineering & Management, Chalmers University of Technology and MSc in Business Administration, University of Gothenburg.

    Previous experience (selection): Vice President & Managing Director Nordics at AUTO1 Group and Case Team Leader at Bain & Company.

    Shares in WeSports: -

  • Tim Holmlund Meier

    CFO

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    Born: 1988

    Employee since: 2021

    Education: BSc in Accounting and MSc in International Business, Umeå University.

    Previous experience (selection): Manager Transaction Services, Senior Associate Transaction Services, and Audit Associate at PwC.

    Shares in WeSports: -

  • Niklas Hammar

    COO & Founder

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    Born: 1982

    Employee since: 2020

    Education: MSc in Business, Linköping University.

    Previous experience (selection): Head of Business Development of BHG Group, CEO and Founder of Nesto.com, Board member of Humlegårdens Ekolager, CPO and Interim CTO of Offerta.se, as well as CEO and Founder of Heppo.com.

    Shares in WeSports: 30 000

  • Niklas Jarl

    CCO

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    Born: 1979

    Employee since: 2023

    Education: Berghs School of Communication.

    Previous experience (selection): CEO of Vinoteket.com, CEO of Bemz.com, and CEO & Co-founder of Lekmer.com.

    Shares in WeSports: -

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