group management

Driving growth with a founder’s mentality

Our management team leads with an entrepreneurial mindset and a passion for winning. Built on a foundation of speed, grit, and customer obsession, they push Wesports Group forward – shaping the future of specialist sports retail and building a group ready to outperform in every category.

Ted Sporre

CEO-elect
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Born: 1987
Employee since: 2025
Education: MSc in Industrial Engineering & Management, Chalmers University of Technology and MSc in Business Administration, University of Gothenburg.
Previous experience (selection): Vice President & Managing Director Nordics, AUTO1 Group and Case Team Leader, Bain & Company.
Shares in WeSports: -
Tim Holmlund Meier

CFO
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Born: 1988
Employee since: 2021
Education: BSc in Accounting and MSc in International Business, Umeå University.
Previous experience (selection): Manager Transaction Services, Senior Associate Transaction Services, and Audit Associate at PwC.
Shares in WeSports: -
Niklas Hammar

COO & Founder
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Born: 1982
Employee since: 2020
Education: MSc in Business, Linköping University.
Previous experience (selection): Head of Business Development of BHG Group, CEO and Founder of Nesto.com, Board member of Humlegårdens Ekolager, CPO and Interim CTO of Offerta.se, as well as CEO and Founder of Heppo.com.
Shares in WeSports: 30 000
Niklas Jarl

CCO
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Born: 1979
Employee since: 2023
Education: Berghs School of Communication.
Previous experience (selection): CEO of Vinoteket.com, CEO of Bemz.com and CEO & Co-founder och Lekmer.com.
Shares in WeSports: -
Martin Appelfeldt

Departing CEO, Senior Advisor
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Born: 1975
Employee since: 2022
Education: Msc in Accounting and Finance, Lund University.
Previous experience (selection): CEO WeSports Group, CEO Bygghemma, Co-Founder Zidcore, Head of Finance Weight Watchers, CIO Fristads Kansas Group, Authorized Public Accountant KPMG.
Shares in WeSports: 21 800