group management

Driving growth with a founder’s mentality

Our management team leads with an entrepreneurial mindset and a passion for winning. Built on a foundation of speed, grit, and customer obsession, they push WS WeSports Group forward – shaping the future of specialist sports retail and building a group ready to outperform in every category.

  • Ted Sporre

    CEO

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    Born: 1987

    Employee since: 2025

    Education: MSc in Industrial Engineering & Management, Chalmers University of Technology and MSc in Business Administration, University of Gothenburg.

    Previous experience (selection): Vice President & Managing Director Nordics at AUTO1 Group and Case Team Leader at Bain & Company.

    Direct or related person ownership: Ted Sporre owns 20,000 shares and 6,000 warrants in the Company, which entitle the holder to subscribe for up to 60,000 new shares under the LTIP 2024 incentive program.

  • Tim Holmlund Meier

    CFO

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    Born: 1988

    Employee since: 2021

    Education: BSc in Accounting and MSc in International Business, Umeå University.

    Previous experience (selection): Manager Transaction Services, Senior Associate Transaction Services, and Audit Associate at PwC.

    Direct or related person ownership: Tim Holmlund Meier owns 2,480 shares and, directly and indirectly through a company, 3,500 warrants in the Company, which entitle the holder to subscribe for up to 35,000 new shares under the LTIP 2024 incentive program. In addition, Tim Holmlund Meier holds 3,167 call options that grant the right to subscribe for 31,670 shares in the Company. The call options do not result in any dilution of the number of shares in the Company.

  • Niklas Hammar

    COO & Founder

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    Born: 1982

    Employee since: 2020

    Education: MSc in Business, Linköping University.

    Previous experience (selection): Head of Business Development of BHG Group, CEO and Founder of Nesto.com, Board member of Humlegårdens Ekolager, CPO and Interim CTO of Offerta.se, as well as CEO and Founder of Heppo.com.

    Direct or related person ownership: Niklas Hammar owns 365,330 shares and 3,000 warrants in the Company, which entitle the holder to subscribe for up to 30,000 new shares under the LTIP 2024 incentive program.

  • Niklas Jarl

    CCO

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    Born: 1979

    Employee since: 2023

    Education: Berghs School of Communication.

    Previous experience (selection): CEO of Vinoteket.com, CEO of Bemz.com, and CEO & Co-founder of Lekmer.com.

    Direct or related person ownership: Niklas Jarl owns 20,000 shares and, indirectly through company, a total of 3,000 warrants in the Company, which entitles the holder to subscribe for up to 30,000 new shares under the LTIP 2024 incentive program. In addition, Niklas Jarl holds 9,502 call options that grant the right to subscribe for 95,020 shares in the Company. The call options do not result in any dilution of the number of shares in the Company.

  • Mari-Anne Sowole

    Group Accounting Manager

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    Born: 1966

    Education: Bachelor of Business Administration, Stockholm School of Economics.

    Previous experience (selection): Group Accounting Manager at BHG Group, Finance Manager and Group Accounting Manager at CDON Group, as well as Group Accounting Manager at Axiell Group.

    Direct or related person ownership: Mari-Anne Sowole owns 2,250 shares and 2,000 warrants in the Company, which entitle the holder to subscribe for up to 20,000 new shares under the LTIP 2024 incentive program.

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