Stores & BRANDS

we build brands to trust.

WeSports acquires and develops sport & leisure equipment specialists and let them operate freely in a decentralized structure. At WeSports we believe that the entrepreneurial spirit is key to our success and therefore all our brands are independently run by their local teams.

There are several hundreds of sports. We are sports equipment category experts in bikes, hockey, fitness, mobility, climbing, trekking, outdoor, skiing and extreme endurance sports. For now.

Helping people live stronger, more active lives – through better sports experiences.

Some of our iconic brands that give athletes and consumers the confidence and comfort to excel.  

Our full portfolio



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