Stores & BRANDS
we build brands to trust
WeSports acquires and develops sport & leisure equipment specialists and lets them operate freely in a decentralized structure. At WeSports, we believe that the entrepreneurial spirit is key to our success, and therefore all our brands are independently run by their local teams.
There are hundreds of sports. We hold market-leading positions, as equipment experts, in cycling, hockey, fitness, mobility, climbing, trekking, outdoor, skiing, and extreme endurance sports… for now.
Helping people live stronger, more active lives – through better sports experiences
Some of our iconic brands that give athletes and consumers the confidence and comfort to excel.
Our full portfolio
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