Sustainability
Powering Active Lives for a Healthier Planet
The world is facing a health crisis: sedentary lifestyles and lack of physical activity are fueling chronic diseases and reducing wellbeing. At Wesports Group, we believe sport is a force for good – for individuals and for the planet. Our mission is to power active lives by making sports more accessible, enjoyable, and sustainable. Whether it’s through our products, stores, or services, we help more people move, thrive, and reduce their environmental footprint.
Our Environmental Commitments
We take responsibility across everything we do – from how we design products to how we operate our stores. As both product developers and retailers, we reduce emissions, minimize waste, and constantly seek smarter, more resource-efficient solutions. Our warehouses and shops are continuously optimized for energy use, while our logistics are shifting towards fossil-free transport. We believe every step in the customer journey should reflect our commitment to the planet.
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Circular Solutions for a Circular Economy
Sports equipment should have a longer life. That’s why we actively develop services like rentals, repair workshops, and resale platforms that help reduce waste and keep products in play longer. As creators of our own brands and products, we design for durability and circularity – ensuring gear can be repaired, reused, or recycled. In our stores and online, we make it easy for customers to choose circular options.
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Fossil-Free Mobility & Active Transport
We are passionate about clean, human-powered transport. From innovating cycling products to investing in e-cargo bikes and promoting bike commuting, we make it easier for people to move sustainably. In our role as both developers and retailers, we work to grow cycling infrastructure and services, helping customers and businesses transition to fossil-free transport and healthier lifestyles.
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Responsible Product Choices
We develop products that respect both people and nature. Our own brands and partner brands prioritize sustainable materials, ethical sourcing, and responsible manufacturing. Working closely with factories, we improve environmental and social standards, while reducing the carbon footprint of our products. In-store and online, we highlight eco-friendly alternatives and help customers make responsible choices.
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Sustainable Partnerships & Supply Chain
Sustainability is a team sport. We collaborate closely with suppliers, logistics partners, and factories to reduce environmental impact across our value chain. From production to final delivery, we hold ourselves and our partners accountable to high sustainability standards. Together, we create products and services that drive positive change – making it easier for consumers to live sustainably through sport.
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Pedaling for Brain Health
Cykelminnet – a WeSports, Cykelkraft and Hjärnfonden initiative for better brain health through cycling
Cykelminnet is more than a campaign – it’s a movement built on the power of two wheels. In partnership with Hjärnfonden, we’re encouraging a more active, mindful lifestyle that supports mental clarity, memory, and overall wellbeing. One ride can change your day. Many can change your life.