serving
enthusiasts
WeSports Group is your sports equipment category expert.
We believe in enthusiasts serving enthusiasts.
the leading sports equipment specialist Group IN THE NorDICS
The best shopping experience and expertise. Built on a foundation of speed, grit, and customer obsession.
Latest report
sustainabILITY
We look after nature & people
Helping consumers live sustainably, with fossil-free mobility and healthy sports & leisure activities.
Some of our iconic brands
