WS WeSports Group Publishes its Interim Report for January - March 2026

Malmö, May 8, 2026 – WS WeSports Group AB (“WeSports Group” or the “Group”) has increased its ownership in two of its specialist companies, SkiCom Sweden AB (“SkiCom”) and Bikelease AB (“Bikelease”). The transactions were carried out within the Group’s target valuation range of 5-7x EV/EBITA, with parts as earn-outs. This is in line with WeSports Group’s strategy to build long-term partnerships with strong entrepreneur-led specialist companies, while gradually increasing ownership over time.

WS WeSports Group’s Annual Report for 2025 (in Swedish) has today been published.

Malmö, December 18, 2025 – WS WeSports Group AB (“WeSports Group”, the “Group”, or “the Company”) has entered a collaboration with Eezi, a Swedish platform that enables sports clubs to raise funds – helping more children to participate in sports, regardless of economic background. Eezi collaborates with some of Sweden’s most recognized athletes, including former Olympic gold medalists Carolina Klüft and Anja Pärson.

Malmö, December 16, 2025 – WS WeSports Group AB (“WeSports Group”, the “Group”, or the “Company”) delivered its strongest Black Week to date, driven by high activity levels across key categories and high demand both online and in physical stores. Demand was particularly strong for WeSports Group’s own market-leading brands, underscoring the relevance of the Group’s specialist portfolio heading into the winter and holiday season.

Malmö, December 12, 2025 – WS WeSports Group AB (publ) (“WeSports Group”, the “Group”, or the “Company”) strengthens its platform and enters the attractive golf category through the acquisition of an initial 30.1% stake in NG Partners AB (“NordicaGolf”). Through an option to acquire a majority of the shares, the investment results in the full consolidation of NordicaGolf into WeSports Group from the outset. Founded in 2006, NordicaGolf has become one of Europe’s leading providers of customized golf equipment, offering a broad range of custom-made golf clubs, balls, and grips. In 2024, NordicaGolf generated net sales exceeding 100 MSEK, with a sales CAGR of 26% from 2022 to 2024. The acquisition will contribute positively to WeSports Group’s EBITA margin.

Malmö, October 24, 2025 – WeSports Scandinavia AB (“WeSports Group” or “the Company”) strengthens its Nordic presence through a strategic partnership with Cycle Group Oy (“Cycle Group”), owner of Finland’s leading specialist bicycle chain Pyörävarikko. With the partnership, WeSports accelerates its growth journey – becoming the market leader in cycling, in both Sweden and Finland. In 2024, Cycle Group reported revenues of approximately 20 MEUR with good profitability.

Malmö, October 13, 2025 – WeSports Group (“WeSports” or “the Company”) is proud to announce that it has entered an exclusive partnership to distribute Nike Strength in the Nordic region. The agreement marks an important milestone in WeSports’ strategy to expand its portfolio of leading brands in training and fitness equipment.

Malmö, September 18, 2025 – WeSports Group (”WeSports” or the “Company”) is proud to announce the new partnership between Kraftmark, WeSports’ specialist brand in functional training equipment, and former World’s Strongest Man – Magnus Samuelsson.

Malmö, September 8, 2025 – WeSports Scandinavia AB (“WeSports Group” or “the Company”) expands its footprint in the Nordic fitness market through the acquisition and partnership with Sportsmaster AS (“Sportsmaster”). With more than 20 years of experience, Sportsmaster is one of Norway’s most renowned fitness brands. In 2024, the company generated revenues of approximately 200 MNOK with good profitability.

Malmö, June 4, 2025 – WeSports Scandinavia AB (“WeSports Group” or “the Company”) further strengthens its position in the ice hockey category, via the acquisition and partnership with Skatertown ApS (“Skatertown”). Skatertown is among Denmark’s most well-renowned retailers of ice hockey equipment, and generated revenues of approximately 20 MDKK with solid profitability in 2024.

WeSports Group Acquires VOID Cycling from USWE Sports AB – Enters Strategic Partnership

Malmö, June 3, 2025 – WeSports Scandinavia AB (“WeSports Group” or “the Company”) is strengthening its position in the Bike & Outdoor category through the acquisition of the VOID Cycling brand from USWE Sports AB (publ) (“USWE”). The agreement also includes a three-year strategic partnership.